When it comes to folding cartons (an industry term for a product's retail box packaging) many packaging buyers believe that all the fancy packaging graphics printed on ordinary white paperboard (what the folding carton is made of) is what wows the customers and sells the product. They erroneously believe that all the magic happens at the packaging manufacturer's print shop. But … [Read more...]
Custom Packaging – What Quality of Materials Are You Using?
Custom boxes used for packaging, such as folding cartons or rigid boxes are made of paper, as are labels, bags, gift cards, hangtags, signage and much of the marketing collateral we are exposed to. And even though paper is the main ingredient in much of our packaging and branding it is something most packaging buyers, surprisingly, don't pay much attention to.When buying … [Read more...]
Corrugated Box Styles
Corrugated boxes can be used to ship and store almost any product, both consumer and industrial. As with folding cartons, there are seemingly endless corrugated box styles available.Before you read this article, it may be helpful to read about what corrugated boxes actually are first: click here.If you need clarification concerning the basic differences between the … [Read more...]
Buying POP Displays? – Hold On! There’s Crucial Information Your Vendor Needs From You First
Whether you're buying POP displays (point of purchase displays), "standee" displays, pallet displays or any other type of retail store display, one major complaint coming from display vendors/suppliers is that they don't receive enough information from their buyers to adequately provide them with ideal project solutions and easily comparable quotes.****NOTE “Retail Store … [Read more...]
The Increasing Levels of Modern Packaging
When shopping for packaging, people usually don't consider all the different levels of packaging that are required in today's modern retail marketplace. And as our buying habits continue to transform, packaging must also evolve in order to respond to these modern trends. One response in fairly recent years is to increase the levels of packaging in order to compete with rival … [Read more...]
Retail Displays – The 3 Important Reasons Why You Would Want One
When it comes to retail displays (POP Displays, Counter Displays, Floor Displays, Pallet Displays, etc.) there are really only 3 important reasons why you would want one for your product. And because retail displays are considered an investment (they play more of a supportive role to your product as opposed to its essential primary packaging) it is important to weigh that … [Read more...]
Pallet Displays for Club Stores – The Importance of Testing
Club stores like Costco, Sam’s Club and B.J.s Wholesale love pallet displays. This is a full-size pallet filled with, and beautifully displaying, your product. A pallet display also works double-duty - it not only displays your product, it functions as transport packaging as well.Everyday pallet displays are shipped and distributed to club stores around the country. This … [Read more...]
Stock Packaging vs Custom Packaging – What’s the Difference?
Stock packaging and custom packaging (or some combination of the two) are generally the two options available for packaging a product. But what is the difference between the two? Stock packaging is basically "ready-made, generic packaging" that one could affix a label to. Stock packaging is produced very inexpensively in massive quantities and generally comes in limited, … [Read more...]