While looking for packaging for your product, you will likely encounter many different types of packaging companies. I think it's important to know, to some degree, how these packaging companies differ so you can understand the advantages each type has to offer.The two most common types of packaging companies are: manufacturers (they make and sell packaging) and brokers … [Read more...]
Packaging Prototype – What it is and Why You Would Need One
What is a Packaging Prototype? A packaging prototype is an example or mock-up of what your packaging (with full printed graphics) would look like before it goes into mass production. It is often hand-made or assisted by light, specialized machinery. A prototype is not "functionally proper" packaging, and may not be technically perfect, but it does a good job at representing a … [Read more...]
Paper vs Print – The Value of Premium Paperboard
When it comes to folding cartons (an industry term for a product's retail box packaging) many packaging buyers believe that all the fancy packaging graphics printed on ordinary white paperboard (what the folding carton is made of) is what wows the customers and sells the product. They erroneously believe that all the magic happens at the packaging manufacturer's print shop. But … [Read more...]
Custom Packaging – What Quality of Materials Are You Using?
Custom boxes used for packaging, such as folding cartons or rigid boxes are made of paper, as are labels, bags, gift cards, hangtags, signage and much of the marketing collateral we are exposed to. And even though paper is the main ingredient in much of our packaging and branding it is something most packaging buyers, surprisingly, don't pay much attention to.When buying … [Read more...]
Corrugated Box Styles
Corrugated boxes can be used to ship and store almost any product, both consumer and industrial. As with folding cartons, there are seemingly endless corrugated box styles available.Before you read this article, it may be helpful to read about what corrugated boxes actually are first: click here.If you need clarification concerning the basic differences between the … [Read more...]
Buying POP Displays? – Hold On! There’s Crucial Information Your Vendor Needs From You First
Whether you're buying POP displays (point of purchase displays), "standee" displays, pallet displays or any other type of retail store display, one major complaint coming from display vendors/suppliers is that they don't receive enough information from their buyers to adequately provide them with ideal project solutions and easily comparable quotes.****NOTE “Retail Store … [Read more...]
The Increasing Levels of Modern Packaging
When shopping for packaging, people usually don't consider all the different levels of packaging that are required in today's modern retail marketplace. And as our buying habits continue to transform, packaging must also evolve in order to respond to these modern trends. One response in fairly recent years is to increase the levels of packaging in order to compete with rival … [Read more...]
Retail Displays – The 3 Important Reasons Why You Would Want One
When it comes to retail displays (POP Displays, Counter Displays, Floor Displays, Pallet Displays, etc.) there are really only 3 important reasons why you would want one for your product. And because retail displays are considered an investment (they play more of a supportive role to your product as opposed to its essential primary packaging) it is important to weigh that … [Read more...]