When it comes to folding cartons (an industry term for a product's retail box packaging) many packaging buyers believe that all the fancy packaging graphics printed on ordinary white paperboard (what the folding carton is made of) is what wows the customers and sells the product. They erroneously believe that all the magic happens at the packaging manufacturer's print shop. But … [Read more...]
All About Customizing Your Packaging!
The following articles are all about possible customizations for your packaging, whether they be structural like box windows or hang tabs, or cosmetic embellishments like foil stamping or glossy coatings.
You want your packaging to "pop". You want your packaging to look great even after repeated handling by curious customers! Coatings play a important role in reaching that goal. During the manufacturing of your custom box, a coating and finish will be applied. These are used to protect and give your packaging a certain "look". There is a lot to be said about coatings and … [Read more...]
This is the second article about the various fancy custom box add-ons that can help give your packaging extra appeal that is sure to attract your customer's attention. The first article discussed structural modifications. Now I will be discussing exterior embellishments such as coatings, embossing and foil stamping. Custom Box Coatings and Finishes: There are basically two … [Read more...]
Once you’ve decided on the type and style of custom box that you need for your product, it’s time to explore the various custom box add-ons that can increase the perceived value and/or functionality of your packaging. These structural enhancements are very affordable options and should not be ignored. 1. Window Windows come in all shapes and sizes and are used primarily to … [Read more...]
Custom packaging is often times more expensive than the product it houses. From bottled water to certain cosmetics and many items in-between, it's amazing how much we're paying for a product's packaging that will simply be thrown away. I have a few packaging tips to offer that can help rein those costs in a bit. These tips not only help reduce the cost of packaging, but some of … [Read more...]