When you order custom packaging, the packaging company will work with you in handling your packaging graphics. You'll have a dieline on which to place the digital images, logos etc. for your packaging. You'll have revisions where you might change or add text or reduce the size of an image, perhaps change a font or the size of text. These are normal occurrences. Once you … [Read more...]
Everything About "How To Buy Packaging"
Help with getting organized, time and money saving tips, how to deal with professionals in the industry and much more. From the beginner to the experienced buyer, there is something for everyone. Here you will receive easy to understand information that will make you a more knowledgeable buyer of packaging!
You've found the perfect rigid box style to showcase your wonderful product. You request quotes from different rigid box companies only to be stunned by the cost per unit. Yikes! Yes, a lot of people want a rigid box for their product. Who wouldn't? They increase the value of your product in the mind of the consumer, but the high cost of a rigid box makes using them unrealistic … [Read more...]
In today's packaging industry there is a lot of grey area concerning the roles of packaging businesses. What exactly is the packaging company doing in-house and what are they hiring others to do for them? How many middle men are in the equation? It can get confusing for a packaging buyer to determine what the packaging company they hired is actually doing themselves and what … [Read more...]
While looking for packaging for your product, you will likely encounter many different types of packaging companies. I think it's important to know, to some degree, how these packaging companies differ so you can understand the advantages each type has to offer. The two most common types of packaging companies are: manufacturers (they make and sell packaging) and brokers … [Read more...]
What is a Packaging Prototype? A packaging prototype is an example or mock-up of what your packaging (with full printed graphics) would look like before it goes into mass production. It is often hand-made or assisted by light, specialized machinery. A prototype is not "functionally proper" packaging, and may not be technically perfect, but it does a good job at representing a … [Read more...]
Custom boxes used for packaging, such as folding cartons or rigid boxes are made of paper, as are labels, bags, gift cards, hangtags, signage and much of the marketing collateral we are exposed to. And even though paper is the main ingredient in much of our packaging and branding it is something most packaging buyers, surprisingly, don't pay much attention to. When buying … [Read more...]
Whether you're buying POP displays (point of purchase displays), "standee" displays, pallet displays or any other type of retail store display, one major complaint coming from display vendors/suppliers is that they don't receive enough information from their buyers to adequately provide them with ideal project solutions and easily comparable quotes. ****NOTE “Retail Store … [Read more...]
My intention here is to simply give you an "at a glance" view of the packaging buying process. I have written many blog articles that go into greater detail concerning the many facets of buying custom packaging, so I think offering this brief overview is a good idea. So let's begin. Here are the 4 distinct phases that make up the process of buying custom packaging. 1. … [Read more...]