Club stores like Costco, Sam’s Club and B.J.s Wholesale love pallet displays. This is a full-size pallet filled with, and beautifully displaying, your product. A pallet display also works double-duty - it not only displays your product, it functions as transport packaging as well. Everyday pallet displays are shipped and distributed to club stores around the country. This … [Read more...]
Stock Packaging vs Custom Packaging – What’s the Difference?
Stock packaging and custom packaging (or some combination of the two) are generally the two options available for packaging a product. But what is the difference between the two? Stock packaging is basically "ready-made, generic packaging" that one could affix a label to. Stock packaging is produced very inexpensively in massive quantities and generally comes in limited, … [Read more...]
The Process of Buying Custom Packaging (in a Nutshell)
My intention here is to simply give you an "at a glance" view of the packaging buying process. I have written many blog articles that go into greater detail concerning the many facets of buying custom packaging, so I think offering this brief overview is a good idea. So let's begin. Here are the 4 distinct phases that make up the process of buying custom packaging. 1. … [Read more...]
Packaging Rush Job – What To Do When You Need Your Packaging Yesterday
Sometimes situations arise that leave you with minimal time to get your hands on packaging for your product(s) - you need a packaging rush job. It happens to every custom packaging buyer at some point. Are there things you can do on your end that will help speed up the process even more? Yes! Here are things for you to do (and consider) that will make your packaging rush job … [Read more...]
Packaging Lead Time – Time Is Not Always On Your Side
Every manufacturer has a different lead time depending on what type of packaging they produce, the desired volume, and where they produce it; locally (U.S.), semi-domestically (Canada or Mexico) or overseas (China, India etc.) Packaging lead time can vary from a couple of days to several months. What is Packaging Lead Time? Typically, packaging lead time refers to the time … [Read more...]
Printing On Corrugated Boxes
There are several options when it comes to printing on corrugated boxes, and each option has its pros and cons. The decision as to which type of printing process to use is influenced by budget, time constraints, and print quality desired. Whether the boxes are going to be used for shipping or for primary retail packaging is also a factor that influences the type of printing … [Read more...]
Types of Packaging – Corrugated Boxes
Corrugated boxes have been in wide use for over a century. In fact they are the most used form of transport packaging (95% of North American consumer goods are transported around the globe in corrugated boxes). They are not only used to transport products domestically and internationally, but also used to display and promote retail products (Point of Purchase or POP … [Read more...]
The Cost of a Point of Purchase Display (POP Display)
If you are considering new marketing strategies and are wondering about the cost of a point of purchase display, I have a formula that can help you decide if POP displays will fit your budget. Point of purchase displays (also referred to as POP displays) are wonderful marketing tools that increase brand awareness, product credibility, and sales. Point of purchase displays … [Read more...]