Once you’ve decided on the type and style of custom box that you need for your product, it’s time to explore the various custom box add-ons that can increase the perceived value and/or functionality of your packaging. These structural enhancements are very affordable options and should not be ignored.
Windows come in all shapes and sizes and are used primarily to “show off” the product inside. This not only impresses and entices the potential buyer, but may also translate into less boxes being opened in stores by curious customers.
Store clerks are able to see the product through the box window. They see this everyday, even unconsciously, which makes it easier for them to notice the need to replenish your product on store shelves, it also makes it more likely that they will recommend your product to inquiring customers.
Windows can be made of various types and thicknesses of plastic as well as recyclable cellulose from wood pulp.
Windows can be printed on or even foil stamped for extra perceived value.
Windows can also be completely open having no plastic at all. This is obviously the less expensive option.
Inserts are often used to help secure the product as it sits in its packaging and protect it from damage.
Inserts can also serve as fancy “staging” that presents the product in an elegant fashion as the customer opens the box. These inserts, called “Platform inserts”, also allow for storing product instructions or additional product items conveniently out of sight below the main product.
Additional information/instructions as well as advertising can be printed on inserts, making further use of them.
“Partition inserts” help separate product items and provide structural support for stacking.
“Stand-off Trap inserts” are similar to platform inserts but have an additional die cut hole or cavity that fits around the product to secure it. They can be made of plastic, paperboard, or just about any material you desire.
Inserts are often made of peachboard, vinyl, foam, molded pulp, and plastic (vacuum formed inserts of various grades and colors).
3. Hang Tab
This type of structural add-on is quite straight forward. Hang tabs are used to hang a product on a display.
Some hang tabs can be made of plastic and glued onto an existing box. Others are die cut out of a panel that extends from the back of the box, and these panels, called “5th Panels”, also provide extra “packaging real estate” for further advertising or eye-catching graphics.
Sleeves can be used to wrap around a box or wrap around the product itself with no box for minimalist packaging.
Decorative sleeves add esthetic value to packaging, similar to how a ribbon enhances a gift box.
Often, new business on a tight budget will use a printed-on sleeve around a generic box to save money.
Sleeves with trays that together make a box are not only functional, but add perceived value to you product.
5. Book Style
Book Styles serve primarily to provide extra space for advertising or instructions. They can be opened up to reveal a window area that shows-off the product inside, as is depicted below.
Feet are small tabs that protrude from the bottom of the box that help stabilize it. Sometimes the product inside may be top heavy or too light, thus causing the box to wobble or fall over on store shelves. Feet help alleviate this problem.
Feet can also add esthetic appeal, adding to the packaging’s elegance and in some cases, cuteness.
7. Tear Strip
Tear Strips are a great aid to opening boxes, reducing consumer frustration.
And often, for very little extra investment, the value that is added to the packaging, translates into more sales.